Projects

🏛️ Enhancing Performance of Lebanese Enterprises (EPL – GIZ & EU)

BU led the diagnosis and transformation of 60 Lebanese SMEs, offering BDS coaching, financial modeling, HR system reforms, and market strategy across various industries.
📍 Lebanon | 2022–2023 | Sector: MSMEs, BDS

👩‍🎓 Supporting Women-Led MSMEs in North Lebanon &Bekaa (LLWB – GIZ)

Empowered over 200 women entrepreneurs through training, diagnostics, and coaching to improve business performance, marketing, and access to finance.
📍 Lebanon | 2023 | Sector: Gender, MSMEs

🧱 Designing Lebanon’s Cluster Legal & Governance Framework (Berytech – EU)

Drafted institutional charters and policy frameworks to enable new economic clusters in Lebanon, including stakeholder engagement and legal modeling.
📍 Lebanon | 2023–2024 | Sector: Industrial Clusters, Legal Reform

💼 UCS/UPS Strategic Growth & Franchise Expansion

Developed the business strategy and designed a complete franchise system for UCS/UPS, an auto service brand aiming to expand across the GCC.
📍 Lebanon & GCC | 2022 | Sector: Automotive, Franchise

🌍 MEL & Toolkits for Youth Inclusion (Save the Children)

Designed a full monitoring & evaluation system for a regional program targeting youth empowerment in fragile contexts, complete with templates, tools, and training.
📍 Lebanon, Jordan, Turkey | 2022 | Sector: Youth, MEL, NGOs

🏙️ UNHCR – MSME Support & Local Market Linkages

Led assessments and delivered capacity-building services to vulnerable Lebanese and Syrian micro-enterprises in Mount Lebanon and the Bekaa.
📍 Lebanon | 2021 | Sector: Humanitarian, MSMEs

🧑‍🏫Mouvement Social – Organizational Development & Strategy

Supported one of Lebanon’s oldest NGOs in restructuring its governance, human capital, and financial systems, while training its teams and revising strategy.
📍 Lebanon | 2021–2022 | Sector: NGO, Institutional Development