With over 25 years of experience in 26+ countries, BU Strategy delivers bold solutions in MSME development, franchising, governance, and inclusive growth.
Trusted by Institutions, Governments, and Leading Organizations Across 26+ Countries
Position this section as a visual showcase of BU Strategy’s scale, credibility, and global experience.
26+
Countries Served
Across the Middle East, Africa, Europe, and the Gulf
1,600+
Projects Completed
In strategy, BDS, franchising, governance, and economic development
40+
Senior Experts
In management, legal, MEL, institutional reform, and sectoral consulting
100+
Clients
From donor agencies to governments, NGOs, and corporations
25+
Years of Experience
Serving development and private sector ecosystems
12
Key Service Areas
Covering MSMEs, MEL, clusters, youth, TVET, franchising & more
✦ About Us
Helping Organizations Grow Smarter and More Sustainably
Business Unlimited Strategy (BU Strategy) is the consulting arm of Business Unlimited, a regional leader in management and development consulting with over 25 years of experience. We work with MSMEs, NGOs, international donors, and private enterprises to design and implement solutions that unlock growth, improve operations, and generate lasting impact.
What We Do
BU Strategy delivers expert consulting services that help businesses, governments, and development actors unlock growth, scale impact, and drive transformation.
Strategic Planning & Organizational Development
Empowering institutions and businesses with forward-looking strategies, governance models, and change management systems.
MSME & Entrepreneurship Development
Building the capacity of micro, small and medium enterprises through diagnostics, coaching, and tailored interventions.
Franchise System Design & Scale-Up
Pioneering BU’s 5-Step Franchise Development System to transform scalable concepts into regional franchise networks.
Monitoring, Evaluation & Learning (MEL)
Designing data-driven MEL systems, tools, and evaluations for donor-funded programs and institutions.
Institutional Reform & Legal Advisory
Supporting public and private entities in policy design, legal reform, and governance restructuring.
Cluster Development & Economic Ecosystems
Facilitating inclusive cluster growth through diagnostics, legal framework design, and stakeholder engagement.
Featured Project / Case Study
Supporting SME Resilience in Lebanon
Hear from Our Partners & Clients
EU-EPL
Reliable, timely, and adaptive. Our collaboration with BU Strategy was pivotal in strengthening SME resilience in a fragile context.
Karim K.
From diagnostic tools to implementation, their 5-Step Franchise System helped us formalize and scale our retail operations across borders.
Aline M.
The team supported our institution in establishing gender-sensitive governance models and effective action plans. Their technical team was outstanding.
Lebanon
BU Strategy helped us design and deliver a complex MEL system across municipalities. The framework was practical, scalable, and easy to implement.
Dr. Maya El Hachem
BU Strategy brought deep insight, rigor, and professionalism to our cluster development work. Their legal advisory team helped translate vision into policy.
Got a big idea? Let’s get to work.
Move your business forward with the power of design,
technology and innovation.
Meet Our Team
Exploring the Talented Members of Our Creative Crew.
Dr. Salim Hajje
Dr. Hadia El Khoury
Jacqueline Kheiro
Samar Fares Kfoury
Why Choose Our Company
Our mission is to transform your ideas into a powerful online presence that drives results.
Exceptional Team
Creative, skilled professionals ready to deliver top results.
Fast & Reliable Service
We deliver high-quality results quickly and efficiently.
24/7 Support
Always available to assist you whenever needed.
Competitive Pricing
Affordable solutions without compromising quality.
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