✦ Overview / Who We Are
Helping Organizations Grow Smarter and More Sustainably
Business Unlimited Strategy (BU Strategy) is the consulting arm of Business Unlimited, a regional leader in management and development consulting with over 25 years of experience. We work with MSMEs, NGOs, international donors, and private enterprises to design and implement solutions that unlock growth, improve operations, and generate lasting impact.
Our work spans 26 countries and over 1600 projects — blending global insight with local understanding. Whether launching a franchise system, restructuring a business, advising on policy, or implementing a donor-funded program, we are trusted to deliver strategy that works.
Core Highlights:
- 25+ years of consulting across the MENA region and beyond
- Multi-sector experience: retail, education, agribusiness, industrial, health, services
- Deep expertise in franchising, MSME development, strategic planning, and turnaround
- Proven track record with clients including GIZ, EU, USAID, UNHCR, and local governments
- Agile team of senior experts, advisors, and technical specialists
25
Years of Experience
1 720
Projects Finished
114
Awards Winning
1 350
Happy Customers
Our Story / Timeline
A Legacy of Strategic Thinking. A Future of Scalable Impact.
Business Unlimited began with a simple vision: to empower entrepreneurs and organizations with the knowledge, systems, and strategies they need to thrive.
Founded over two decades ago, BU started as a pioneer in management consulting in Lebanon and quickly evolved into a regional player delivering complex assignments across the MENA region. Over the years, we have helped startups launch, franchises scale, SMEs restructure, and development programs succeed — partnering with global donors and local changemakers along the way.
As markets changed, we adapted — expanding our services to include MSME development, franchise engineering, capacity building, economic policy reform, and digital transformation.
Today, BU Strategy stands as the dedicated consulting arm of Business Unlimited — focused on high-impact strategy, technical support, and sustainable enterprise development. Our journey reflects our belief that strategy is not just about plans — it’s about people, systems, and execution.
Founded as a boutique consulting firm in Beirut
Expanded across MENA with donor and SME projects
Launched franchising consulting vertical
Formalized BU Strategy as a dedicated practice
Operating in 26 countries with 1600+ businesses served
Experience You Can Trust
With years of industry knowledge, we’ve earned the trust of countless clients by delivering exceptional results. Let our experience work for you and help your business thrive.
Our Team
Meet the Experts Behind BU Strategy
BU Strategy is powered by a multidisciplinary team of consultants, subject matter experts, and project managers with a shared mission: helping businesses and institutions achieve sustainable impact. Our team blends decades of hands-on experience with sector-specific expertise to deliver practical, scalable solutions to complex challenges.
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Dr. Salim Hajje
Regional Director & Lead Strategy Consultant📌 Expertise: Strategic planning, MSME development, franchise engineering, donor-funded programs 📌...Read more -
Dr. Hadia El Khoury
Senior Legal & Governance Advisor📌 Expertise: Legal frameworks, public-private dialogue, policy reform, cluster governance 📌 Lead...Read more -
Jacqueline Kheiro
SME Performance & HR Consultant📌 Expertise: HR systems, MEL, finance, ILO decent work, BDS 📌 Delivered technical support to 60+...Read more -
Samar Fares Kfoury
Senior Management Consultant📌 Expertise: MSME structuring, franchising, operations, compliance 📌 14+ years advising retail...Read more
Why choose our company
Our mission is to transform your ideas into a powerful online presence that drives results.
What Our Clients Say
EU-EPL
Reliable, timely, and adaptive. Our collaboration with BU Strategy was pivotal in strengthening SME resilience in a fragile context.
Karim K.
From diagnostic tools to implementation, their 5-Step Franchise System helped us formalize and scale our retail operations across borders.
Aline M.
The team supported our institution in establishing gender-sensitive governance models and effective action plans. Their technical team was outstanding.
Lebanon
BU Strategy helped us design and deliver a complex MEL system across municipalities. The framework was practical, scalable, and easy to implement.
Dr. Maya El Hachem
BU Strategy brought deep insight, rigor, and professionalism to our cluster development work. Their legal advisory team helped translate vision into policy.
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